SAPPORO Seibei Nakagawa




Credits


“What does it take to become a legend?”



Moosylvania came to us with an exciting challenge: take a handful of historical assets & combine them with a dash of stunning painterly  goodness to produce a 60-second animated spot illustrating the globe-trotting 19th century journey of Sapporo’s founding brewmaster, Seibei Nakagawa.








 

Process


Moose was clear from the start—this piece needed an epic tone and a coolness factor that would play more like a legendary tale, less like a history lesson. We pulled this off utilizing a combination of 2d & 3d techniques honed while working on music videos. A killer original score and sound design by Mark Bartels took it to the next level.

Our behind-the-scenes breakdown reveals the layers of visual and sonic detail that brought Seibei’s journey to life.






Projection Mapping


We projection mapped 2d brand elements like the Sapporo can, pint, & bottle to create 3d assets that could live in our cg world. With this technique, we were able to animate a still photo of beer in 2d, then project it into 3d—no fluid sim necessary!

Projection Mapping 2d Brand Assets








Adding Age to Digital Assets


Additional 3d elements were produced from scratch—shaded and lit realistically—then treated in post with heavy color correction and a healthy serving of blur and grain to break the pristine digital renders, leaving them feeling like dimensional black-and-white photographs. This compositing workflow helped Moose’s historical assets and our original cg elements to live happily side-by-side.

Brew kettle modelled from reference and treated to match aesthetic.






Original Storyboards


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© Preston Gibson 2018