RIVERSIDE MEDICAL CENTER

Credits

“Hands focused on healing.”

For this :30 TV spot for Riverside Medical Center, I developed a friendly storybook feel, mixing 2D + 3D, to illustrate all the healthcare services that Riverside offers. I balanced the fun, vibrant colors with warm, natural tones – keeping it lighthearted, but grounded in humanity.

Styleframes

Some of my personal favorites.

Hospital

We went through many iterations before landing on the more subdued, natural tones in the spot.

Healing Hands

I preferred the natural tones (1) and the rich, saturated tones (2). We ended up somewhere in between (4).

Heart Door

The script initially called for the hands to literally open a chest cavity, which was... weird. So I suggested a “heart door” as a friendlier alternative.

© Preston Gibson 2019