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RIVERSIDE MEDICAL CENTER



Credits


“Hands focused on healing.”



Fedele Studios’ Victor Ridaura had a script and some rough storyboards for a 30-second animated spot for Riverside Medical Center, a regional hospital serving Chicago, St. Louis, and Indianapolis. He was looking for a friendly storybook feel that could illustrate all the healthcare services that Riverside offers. My solution was a colorful mix of 2D and 3D.






Styleframes


Some of my personal favorites.



Hospital


We went through many iterations before landing on the more subdued, natural tones in the spot.



Healing Hands


I preferred the natural tones (1) and the rich, saturated tones (2). We ended up somewhere in between (4).



Heart Door


The script initially called for the hands to literally open a chest cavity, which was... weird. So I suggested a “heart door” as a friendlier alternative.




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© Preston Gibson 2018