“Hands focused on healing.”

For this :30 TV spot for Riverside Medical Center, I developed a friendly storybook feel, mixing 2D + 3D, to illustrate all the healthcare services that Riverside offers. I balanced the fun, vibrant colors with warm, natural tones – keeping it lighthearted, but grounded in humanity.


Some of my personal favorites.


We went through many iterations before landing on the more subdued, natural tones in the spot.

Healing Hands

I preferred the natural tones (1) and the rich, saturated tones (2). We ended up somewhere in between (4).

Heart Door

The script initially called for the hands to literally open a chest cavity, which was... weird. So I suggested a “heart door” as a friendlier alternative.

© Preston Gibson 2019