“Hands focused on healing.”

Fedele Studios’ Victor Ridaura had a script and some rough storyboards for a 30-second animated spot for Riverside Medical Center, a regional hospital serving Chicago, St. Louis, and Indianapolis. He was looking for a friendly storybook feel that could illustrate all the healthcare services that Riverside offers. My solution was a colorful mix of 2D and 3D.


Some of my personal favorites.


We went through many iterations before landing on the more subdued, natural tones in the spot.

Healing Hands

I preferred the natural tones (1) and the rich, saturated tones (2). We ended up somewhere in between (4).

Heart Door

The script initially called for the hands to literally open a chest cavity, which was... weird. So I suggested a “heart door” as a friendlier alternative.

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© Preston Gibson 2018