The All-New 2014 GC 500



Imagine a vehicle.


In late January 2014, I was contacted by GC Worldwide Inc. (a company I just made up in my brain) to produce a :15 spot. We originally discussed shooting it practically, but as the GC500 is a totally fictional vehicle, I opted to produce it entirely in CG. Additionally, due to tight budget constraints ("you can't put a price on quality"), I was forced to record the voice over myself, using an ambiguously European accent (I call it Luxurean).

Special thanks to all my friends at Coolfire Studios for their support, especially Brent Johnson for his always-amazing sound work.

Produced with Maxon Cinema 4d, Adobe After Effects, coffee, and too much free time.




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© Preston Gibson 2018